The Agency Playbook for Selling AI Search Visibility
How local marketing agencies can package, price and report AI search visibility for plumbers, dentists, lawyers and other clients. ·
Why clients will ask you about this
Business owners are already hearing that "ChatGPT recommends my competitor". Agencies that can show a before/after report own that conversation.
Packaging
Most agencies succeed with a tiered add-on rather than a new standalone service.
- Audit ($300–$750 one-time): baseline mention rate across 20–50 questions and competitor list.
- Monitoring ($99–$299/mo add-on): monthly white-label report with trend lines.
- Optimization (bundled with SEO retainer): listings, review campaigns, service pages, citations.
Reporting that clients understand
Lead with one number — mention rate — and one comparison: which competitor is named instead. Then a short fix list. Skip jargon like "LLM" and "embeddings".
Selling it in one call
Run a live free check during the call: ask ChatGPT "best [trade] in [city]" with the client watching. If they're not named, the sale makes itself; if they are, sell monitoring to protect it.
By trade
AI visibility for plumbersAI visibility for dentistsAI visibility for lawyersAI visibility for hvac contractorsAI visibility for electriciansAI visibility for roofersAI visibility for chiropractorsAI visibility for landscapersAI visibility for pest control companiesAI visibility for med spas