Schema Markup for Local AI Search: What Actually Helps
Which structured data types help AI assistants understand your local business, with plain-English examples. ·
Schema is a label, not a magic trick
Structured data tells machines unambiguously what your business is, where it operates and what it offers. It won't rescue a thin site, but it removes guesswork.
The types worth adding
- LocalBusiness subtype (Plumber, Dentist, LegalService…) with address, geo, hours, areaServed.
- Service for each core service page.
- FAQPage for genuine FAQs on service and location pages.
- Review/AggregateRating only where you display first-party reviews, following Google's rules.
Keep it consistent
Your schema name, address and phone must match your listings exactly. Inconsistency is worse than no schema.
By trade
AI visibility for plumbersAI visibility for dentistsAI visibility for lawyersAI visibility for hvac contractorsAI visibility for electriciansAI visibility for roofersAI visibility for chiropractorsAI visibility for landscapersAI visibility for pest control companiesAI visibility for med spas